Get found on Google and AI

On the Managed + Growth plan, and with your permission, we read your Google Search Console and Bing Webmaster Tools data every month. Those two tools are the search engines' own record of a website: the searches it appeared for, the pages that showed up, how often people clicked, average position, and whether each page is crawled and indexed. We read that data through the tools' APIs, compare it with the previous period, and sort searches and pages into the ones gaining ground and the ones losing it.

What we find becomes work, and people decide what to change. A search that is climbing but lands on a page that answers it halfway down is a page worth tuning: a clearer title and description, the answer moved into the first paragraph where search engines and AI assistants look for it, and the questions people actually ask added to the page. A page that is slipping is checked for the usual causes — a title that no longer matches the search, thin content, a stronger answer elsewhere, or an indexing problem. When a page changes, the sitemap is updated and, on engines we host, IndexNow notifies Bing and the other participating search engines so the new version can be recrawled.

Internal links are separate from the monthly review: they follow fixed rules, and search data does not decide which pages link to which. Services and service areas are linked to each other, and to answer pages where those exist: when a paragraph names one that has its own page, the first natural mention can become a link to it. The restraint is deliberate, because overdone internal linking reads as spam to people and to search engines: a page never links to itself, each page is linked at most once, there is at most one link per paragraph and a ceiling per page, only whole words are matched (longest phrase first), the anchor is always the writer's own wording, and links never go in headings, captions, questions or buttons.

Every month the loop ends in a plain-language report: what moved, what we changed and what's next. Nobody controls where Google or an AI assistant places a business, and Engine Intelligence does not promise rankings or traffic. What it does mean is that every month the team looks at what the data shows and keeps improving the site, instead of waiting years for the next redesign.

Sources: IndexNow